What I do
Your logo is the keystone of your brand. It may be the only thing a potential customer sees before making a decision, or the critical difference between you and your competition. Let’s get it right, and get them moving in your direction. The Pittsburgh Whiskey & Fine Spirits Festival logo turned one of the landmark golden bridges of Pittsburgh and flipped it into a shotglass, earning a Gold Addy at the 2013 AdFed.
I bought my first camera, a Brownie Starlet 110 at a flea market at the age of eleven. What has followed is a life-long passion. Product photography, portraits, action-sports, commercial, event and documentary are all in my wheelhouse. Let’s shoot something. Follow me on Instagram: @spaederpics
Concepts & IDeas
I like to think conceptually. I like to be clever. I like to bend cliches. The Catholic Match digital campaign was a perfect opportunity to do all of the above. Take a little life experience, mix in some humor and find a touchstone that the audience can relate to – and win a Silver Addy at the 2013 Pittsburgh Adfed. While I’m not necessarily a polished copywriter, these lines were all mine. Need a campaign, headline, concept or another team member to brainstorm? HMU.
While you were taking notes in class, I was doing this. I’ve illustrated a children’s book series about baseball for former Pittsburgh Pirate pitcher Jim Rooker, storyboards for film production company, and created mascots and trademarks for restaurants and a frozen yogurt shop. Need photo-illustration? I’ve got that covered too.
Jack of all trades. Master of some.
My plan was to be a rock star, then a film director, and retire a painter – I like to swing for the fences. In lieu of superstardom, I’ve spent twenty or so years in the advertising & design world, a lifetime in photography, and earned a degree in film and video production. I logged ten years in a band, served as art director, creative director, chief creative officer and company founder, and now creative consultant for the last seven.
I’ve always worked in small shops and start ups, and am hands-on. I’ve won a box full of Addy Awards in a small market, and a couple in a large market playing against the big boys. I like to brainstorm, concept, and solve problems – with economy. I can do a bit of everything, and am fluent enough in most disciplines to get the job done. And if I need more, I have some pretty awesome people in my network to pitch in. I’m quick with a headline, concept or obscure movie reference. A friend of mine described me as “one of the most perceptive people he’s known” which either says a lot about me, or the company he keeps.
I may yet become that film director and painter, or a greeter at Walmart. Well, enough about me, I’ve got kids to feed, and a south Florida lifestyle to preserve. What’s your story? Let’s tell it.